Matt "Your Franchise Consultant" 

Matt Solomon is a distinguished marketing strategist, franchise consultant, and business owner who  helps his clients find and own a franchise helping them achieve financial independence and stability. With expertise in franchise business evaluation, franchise placement, product marketing, and multi-unit franchise operations, Matt has become a trusted leader in the franchising industry and one of twenty "up and comers" according to Franchise Times 2023 review of franchise consultants.

Matt’s journey began at DDB Seattle, where he managed high-profile accounts such as McDonald’s and Holland America Cruise Lines, refining his skills in brand strategy and marketing execution. He then transitioned to corporate marketing roles, including a significant position at Panda Restaurant Group (Panda Express and Hibachi San), where he deepened his expertise in franchise marketing. Over his career, Matt has held key leadership roles at renowned brands such as Jack in the Box, Red Robin, Mathnasium, Bay Clubs, Orkin, and Dave’s Hot Chicken, where he developed and executed strategies that drove growth and success for both franchisors and franchisees.

Now a Senior Franchise Consultant at FranChoice, Matt specializes in helping individuals—particularly those navigating career transitions or seeking greater financial independence—identify franchise opportunities that align with their skills, goals, and lifestyle. Leveraging his extensive marketing background and advanced data-matching tools, he pairs clients with franchises that complement their strengths while minimizing risks. His methodical approach, combined with a passion for simplifying the franchise journey, has made him one of the most sought-after franchise consultants and marketing strategists in the Western United States.

Beyond his professional endeavors, Matt is deeply passionate about advocating for neurodivergent children, helping them navigate the challenges of education, build meaningful relationships, and explore career paths that celebrate their unique strengths. His advocacy stems from the birth of his son in 2014, who was diagnosed with Tuberous Sclerosis.  He is committed to creating opportunities and empowering families to  thrive even during challenging times. 

Matt lives in California, where he believes that succeeding in one of the nation’s most challenging business environments has prepared him to make helping others achieve their goals feel effortless. He is dedicated to supporting his clients as they take control of their financial futures, build meaningful legacies, and create lives filled with purpose and possibility.

"I help individuals, especially those navigating career transitions or seeking financial independence, discover franchise opportunities that align with their unique skills, lifestyle, and goals. Using my expertise in franchise sales and marketing combined with advanced data-based matching tools, I ensure you’re paired with a franchise that fits your strengths and aspirations—without stepping outside your comfort zone. I simplify the process, minimize risk, and guide you every step of the way, so you can confidently take control of your future."