Matt Solomon and 258 Motivate Take These Seriously, Just Not Ourselves So Much.

The 25/8 Brand Promise(s)

We’re here to empower you, guide you, and maybe even make the process a little fun. Let’s do this—on your terms, at your pace.

1. Free means free. No strings, no hidden fees, no upsells lurking in the shadows. Our consulting services are 100% free because we’re here to guide you, not nickel-and-dime you.

2. You’re in the driver’s seat. We’re the GPS, not the autopilot. We’ll provide directions, but the decisions are always yours. If you want to take a scenic detour, we’ll adjust the route—your journey, your call.

3. Straight talk only. We’re not here to sugarcoat. If there’s something you need to hear (even if it stings a little), we’ll say it. Honest conversations lead to smart decisions, and we’re all about those.

4. We’re team YOU. Your best interest is our compass. Our mission is to help you find a franchise that truly fits—not one that just checks a box.

5. No secrets, no surprises. We’ll share every detail we’re legally allowed to—because transparency matters. But when it comes to franchise financials or revenue numbers, that’s not our story to tell (and we like to stay out of legal trouble).

6. No cookie-cutter recommendations. If a franchise isn’t your perfect match, you won’t hear us pitch it. We don’t do “good enough”; we do just right. Think of us as your franchise matchmaker.

7. Follow the process (or at least try). Our process works—we’ve got thousands of happy franchise owners to prove it. But if you go rogue, it’s hard for us to help. Stick with us, and we’ll guide you step by step. (We’ll even hold your hand if needed. Metaphorically, of course.)

8. No hard feelings, ever. This is a big decision, and we respect that. If you need to hit pause, change course, or walk away entirely, we get it. Just let us know—we appreciate the feedback and wish you the best on whatever path you choose.